Exploration and Confusion of Media Economics Studies under Internet Logic: A Review of Key Studies in 2014

YU Guoming, HU Yangjuan

Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (1) : 25-34.

Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (1) : 25-34.

Exploration and Confusion of Media Economics Studies under Internet Logic: A Review of Key Studies in 2014

  • Guoming Yu is a professor and associate dean of School of Journalism and Communication, Renmin University of China. He is also a Yangtze River Scholar and the president of Media Economy and Management Association of China. Yangjuan Hu is a doctor candidate in School of Journalism and Communication, Renmin University of China.
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Abstract

Media industry is evolving under Internet logic. It has become a key clue for media economics studies. This paper follows this clue to review Chinese media economics studies in 2014 from the perspectives of media consumption, media organization and media industry. Based on this, this paper argues that on one hand, Chinese media economics studies have proposed some out-breaking and foreseeing opinions which are very practical to the industry; but on the other hand, Chinese media economics studies are so application-oriented that many of them suffer methodology defects and the lack of theoretical value.

Key words

media economics / internet logic / media consumption / media organization / media industry

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YU Guoming, HU Yangjuan. Exploration and Confusion of Media Economics Studies under Internet Logic: A Review of Key Studies in 2014[J]. Chinese Journal of Journalism & Communication. 2015, 37(1): 25-34

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