Virtual Presence: the Interaction Ritual Chain of Online Fan Community

PANShuya ZHANGYuqi

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (9) : 35-46.

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (9) : 35-46.

Virtual Presence: the Interaction Ritual Chain of Online Fan Community

  • Pan Shuya, assistant professor at the School of Journalism and Communication, Renmin University of China. Email: panshuya@gmail.com
    Zhang Yuqi, Master’s student at the Medill School of Journalism, Media, Integrated Marketing Communication, Northwestern University. Email: zyq_qq55@qq.com
    This paper is supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China (13XNF065).
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Abstract

With the development of new communication technologies,the boundary between public sphere and private life has been consistently blurred. A considerable number of virtual communities appear in every corner of the Internet.Among them, online fan communities have become one of the most active online social groups.Where does group solidarity come from?What kind of role do technologies play in online fan communities?This paper examines these questions from the aspect of interaction ritual chain theory. By conducting participant observation and ethnography in the online fan community of “theManWhoCameFromtheStar,”this study finds that online live broadcasting is an important ritual that maintains group dynamics,and the real-time discussion is the foundation of the formation ofthe community’s shared focus and mood.

Key words

interaction ritual chain / fancommunity / virtual community / emotion energy / the Man Who Came from theStar

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PANShuya ZHANGYuqi. Virtual Presence: the Interaction Ritual Chain of Online Fan Community[J]. Chinese Journal of Journalism & Communication. 2014, 36(9): 35-46

Funding

This paper is supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China (13XNF065).

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