The study based on newly added articles of misleading ads from Advertising Law (Amendment Bill) (draft) issued from 2014, Analysis of which there is a "departure" of the phenomenon of text and systems, as well as false advertising endorsements and testimonials were the main responsibility and accountability system for the construction of false advertising relevance issue; proposing that regulators needs to refine control methods to stop misleading ads, using guidelines issued from U.S. Federal Trade Commission (FTC) as reference, proposing administrative methods and legal methods to regulate misleading ads propagators.