Analysis of Japanese Animation's Overlaid Comment (danmu): A Perspective of Parasocial

MA Zhihao, GE Jinping

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (8) : 116-130.

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (8) : 116-130.

Analysis of Japanese Animation's Overlaid Comment (danmu): A Perspective of Parasocial

  • Ma Zhihao is a postgraduate student of Communication at Faculty of Humanities and Arts, Macau University of Science and Technology. Email:redclass@163.com
    Ge Jinping is a research fellow at School of Management, Zhejiang University of Media and Communications. Email:1105908203@qq.com
    This study is funded by the Humanities and Social Sciences Project of the Ministry of Education of China “Empirical Study of Parasocial Interaction based on TV and Internet Contents”(No.11YJAZH029).
Author information +
History +

Abstract

Danmu video sharing sites are most popular social platforms for animations audience. This study traces audiences reactions to Japanese animation personas through the theoretical framework of parasocial interaction. A thematic analysis using content analysis of 293 overlaid comments on Bilibili.tv is conducted. Results indicate that audiences’ attitude tendency and length of comments have significant difference between types of personas in Hero-Villain Japanese animation. Results also indicate a positive relationship between attitude tendency of personas and length of comments and significant correlation between parasocial interaction expression types and length of comments. This study measures the immediate-PSI and its findings support the view of liner progression of parasocial interaction and parasocial relationships. In addition, this study testes the effect of audience interaction on audience expressions by instrumental variable method and advises some directions for further studies. 

Key words

danmu video / overlaid comment / animation / parasocial interaction

Cite this article

Download Citations
MA Zhihao, GE Jinping. Analysis of Japanese Animation's Overlaid Comment (danmu): A Perspective of Parasocial[J]. Chinese Journal of Journalism & Communication. 2014, 36(8): 116-130

Funding

This study is funded by the Humanities and Social Sciences Project of the Ministry of Education of China “Empirical Study of Parasocial Interaction based on TV and Internet Contents”(No.11YJAZH029).

Accesses

Citation

Detail

Sections
Recommended

/