In the final analysis, advertising criticism is the judgment and evaluation from the subject of the criticism. Without understanding of people, we cannot really grasp the essence of the advertising criticism. In the digital era, the structure of communication is changing, advertising criticism subjects are expanding, the center of criticized power is gradually shifting, and the power is also in a state of decomposition. The recent advertising incident  "Mrs. Zhang Advertising”, for example, distinguishes that as subject of criticism, the public, media, cultural scholars, advertising scholars, adman and advertisers has different social position, which leads them to the different advertising criticism. The public is the distracted  advertising critics, their discourse began to have more and more important role in the process of adverting criticism, even to feed the media agenda setting. However, advertising scholars, as the professionals, their discourse is now often lost in the hubbub, their criticism effect is dilutive. Overall, in the digital age, the advertising criticism of contemporary China presents has taken on a diffusion and confusion characteristics. To change this state, it is suggested to establish and improve the mechanism of the advertising criticism, especially to strengthen the academic discourse voice.