Empirical research on social media effectsfrom the perspective have shown that it is not significant correlation between the frequency of using social media and personal life satisfaction, social trust, but significant correlation between the frequency of using social media and willingness of citizens to participate in society. Weibo have most significant impact on life satisfaction, social trust and Wechat have most significant impact on willingness of citizens to participate in society. Connecting social capital based on the strong relationship, bonding social capital based on weak relationship and maintaining social capital based on maintenance of relationship are significant correlation with the frequency of using social media. Impact on connecting and bonding social capital of Weibo is most significant and impact on maintaining social capital of Webchat is most significant.