Audience using DVR can play, pause, replay, fast forward any previously saved content, including television programs and advertisements. TV commercials encountered unprecedented challenges. Through DVR, viewers can fast forward in the advertising section. Therefore, this study is significance for the survival and development of digital television advertising. This paper used direct measurement of ad memory, indirect measurement of ad memory and eye tracker to test how fast-forward effect on advertising information processing. Study confirms fast-forward viewers have the higher tension. But on the degree of ad memory, brand recognition and implicit ad memory, normal speed group is higher than the 6x-speed fast-forward group. In addition, the fast-forward audiences’ implicit ad memory is less than ad memory. It refutes the point of view that fast-forward has little effect on information processing of advertising.