A Survey on the Viewing Purposes of Female Viewers Watching Emotional Mediation TV Talk Shows

Ding Ying Xu Min

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (6) : 136-150.

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (6) : 136-150.

A Survey on the Viewing Purposes of Female Viewers Watching Emotional Mediation TV Talk Shows

  • Ding Ying,College of Communication,Lanzhou City University,Lanzhou Gansu,lecturer.E-mail:29642296@qq.com.
    Xu Min, College of Communication,Lanzhou City University,Lanzhou Gansu,Student. E-mail: 952445176@qq.com.
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Abstract

This paper investigates the main viewers of emotional mediation TV talk shows, their viewing purposes, and the core values that this kind of programs should adhere to. Through the investigation, it is found that the main psychological aim of female viewers watching the programs is to get some inspirations about the daily life. In addition, we also discover that the quality of this kind of programs what they care most about is "real person, real story, and true feeling".

Key words

TV talk shows / emotional mediation / the core values / female viewers / audience ratings

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Ding Ying Xu Min. A Survey on the Viewing Purposes of Female Viewers Watching Emotional Mediation TV Talk Shows[J]. Chinese Journal of Journalism & Communication. 2014, 36(6): 136-150

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