Health communication of AIDS is a public risk concerned about many social problems such as self-identity under disease metaphor, the conflicts in the course of intercultural communication and so on. With the historical changes of the AIDS meaning, the social crises of public communication of the marginalized AIDS groups have been deepened by three kinds of biased coverage of AIDS. When the reporting perspectives have been changed from speaking for themselves by mass media to speaking by the AIDS patients themselves, three kinds of biased coverage have been corrected in a way. Seeking for a kind of more tolerant social atmosphere both for the AIDS patients and the healthy persons, mass media and the public need to think about some essential questions related to self-respect and survival of humankind going beyond the binary essentialist and turning the perspective of moral judgment to life ethics in order to making the news coverage concerned about AIDS more humanistic care.