The overlap of official and popular discourses: the party newspaper&rsquo;s multimedia convergence on the nuclear power issue

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (5) : 104-119.

The overlap of official and popular discourses: the party newspaper’s multimedia convergence on the nuclear power issue

Authors DAI Jia is assistant professor at School of Journalism and Communication, Tsinghua University. ZENG Fanxu is associate professor at School of Journalism and Communication, Tsinghua University. Email: zengfanxu@mail.tsinghua.edu.cn WANG Yuqi is postgraduate student at School of Journalism and Communication, Tsinghua University.
Foundation project Humanities and social sciences research youth foundation project of Education Ministry: Research on the interaction between media, collective action and underlying public opinion(11YJC860058); Research-starting foundation project of returned overseas Chinese scholars funded by Ministry of Education: New media and civic engagement: Subject, behavior and mechanism; Independent research project of Tsinghua University: Environmental risks and media communication in China’s green development; Revival of humanity and social science foundation project of Tsinghua University（2011WKYB004）.

Author information +

History +

Abstract

With the development of new media, the impact of the media marketilization, and the information needs of increasingly diverse audiences, party newspapers, traditionally functioning as tool of ideology and official discourse, have started to adjust themselves to integrate popular discourse through media convergence. Through framing analysis of report on nuclear power issues across three media platforms of People's Daily - People's Daily, People.com.cn, and microblog accounts affiliated with People's Daily, this study explores the process in which the official party newspaper breaks through official discourse and partially overlaps with popular discourse space , as well as achieving a balance between internal discourse differentiation and media convergence.

Key words

double discourse spaces / media convergence / party newspaper reformation / framing analysis

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

DAI Jia ZENG Fanxu WANG Yuqi. The overlap of official and popular discourses: the party newspaper’s multimedia convergence on the nuclear power issue[J]. Chinese Journal of Journalism & Communication. 2014, 36(5): 104-119

Funding

Foundation project Humanities and social sciences research youth foundation project of Education Ministry: Research on the interaction between media, collective action and underlying public opinion(11YJC860058); Research-starting foundation project of returned overseas Chinese scholars funded by Ministry of Education: New media and civic engagement: Subject, behavior and mechanism; Independent research project of Tsinghua University: Environmental risks and media communication in China’s green development; Revival of humanity and social science foundation project of Tsinghua University（2011WKYB004）.