The Effect of Public Service Announcement Ads on Donation Intention: An Emotion Adaptation Perspective

JIANG Jing

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (4) : 109-122.

The Effect of Public Service Announcement Ads on Donation Intention: An Emotion Adaptation Perspective

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2014, 36(4): 109-122

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