Re-centralization:AnAnalyze of Global Media Product Trade Network in the Perspective of Cultural Imperialism: The Social Network Analysis Based on the Global Film Trade
LI Biao, PAN Jiabao
Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (3) : 77-91.
Re-centralization:AnAnalyze of Global Media Product Trade Network in the Perspective of Cultural Imperialism: The Social Network Analysis Based on the Global Film Trade
With the acceleration of globalization and regionalization, the theory of cultural imperialism faces challenges. This article chooses films, the most representative media products, as research objects. By building a picture of the global film trade network map and analyzing the parameters changes of the trade network during the past decade from 2004 to 2012,it ?nds that cultural imperialism still exists and the global ?lm trade is more centralized and more unevenly developed. Economic, linguistic and geographic factors play important roles in the process and there are some new regional centers of cultural hegemony. The inequality trend in ?lm trade is strengthened constantly.
Cultural imperialism / cultural hegemony / social network analysis / dissimilation / re-centralization
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