Re-centralization:AnAnalyze of Global Media Product Trade Network in the Perspective of Cultural Imperialism: The Social Network Analysis Based on the Global Film Trade

LI Biao, PAN Jiabao

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (3) : 77-91.

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (3) : 77-91.

Re-centralization:AnAnalyze of Global Media Product Trade Network in the Perspective of Cultural Imperialism: The Social Network Analysis Based on the Global Film Trade

  • Li Biao, Lecturer, School of Journalism and Communication, Renmin University of China.Email:libiao@ruc.edu.cn
    Pan Jiabao, Mastergraduatestudent, School of Journalism and Communication,  Renmin University of China.Email:jiabaopooh@sina.com.
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Abstract

With the acceleration of globalization and regionalization, the theory of cultural imperialism faces challenges. This article chooses films, the most representative media products, as research objects. By building a picture of the global film trade network map and analyzing the parameters    changes of the trade network    during the past decade   from  2004 to 2012,it ?nds that cultural imperialism still exists and the global ?lm trade is more      centralized and more  unevenly developed. Economic, linguistic and geographic factors play important roles in the process and there are some new regional centers of cultural hegemony. The inequality trend in ?lm trade is strengthened constantly.

Key words

Cultural imperialism / cultural hegemony / social network analysis / dissimilation / re-centralization

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LI Biao, PAN Jiabao. Re-centralization:AnAnalyze of Global Media Product Trade Network in the Perspective of Cultural Imperialism: The Social Network Analysis Based on the Global Film Trade[J]. Chinese Journal of Journalism & Communication. 2014, 36(3): 77-91

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