An Empirical Research on Opinion Leaders in the Information Flow at Micro-Blog: Case Study on BRT Bus Bombings in Xiamen

YU Jianqiang, LI Yanfang

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (3) : 23-36.

An Empirical Research on Opinion Leaders in the Information Flow at Micro-Blog: Case Study on BRT Bus Bombings in Xiamen

  • Yu Jianqiang   is assistant   professor at the School of Chinese Language and Literature, Beijing Normal University.
    Li Yanfang is graduate   student   r at the School of Chinese   Language and Literature, Beijing Normal University.
    This paper is a part of the research project   “Research on media business model in digital age” (project number: 13BXW014), subsidized by National Social Science Foundation of China.
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Abstract

By social network mining on Sina Weibo and  Tencent  Weibo, this paper classi?es different types of users and analyzes their relationships, different level       of  relative information and nodes and paths of micro-blog message.It is demonstrated that Micro-blog service providers play a core role in information ?ow.     

Key words

?ow of micro-blog communication / public events / opinion leaders

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YU Jianqiang, LI Yanfang. An Empirical Research on Opinion Leaders in the Information Flow at Micro-Blog: Case Study on BRT Bus Bombings in Xiamen. Chinese Journal of Journalism & Communication. 2014, 36(3): 23-36

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This paper is a part of the research project “Research on media business model in digital age” (project number: 13BXW014), subsidized by National Social Science Foundation of China.

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