FENG Bingqi, WANG Yanping, Shamo Yangkyi,YANG Tingting and WANG Gang
Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (3) : 124-143.
By content analysis, the paper tries to analyze the connotative definitions of public relations in People’s Daily from1949to2012.The result demonstrates ten types of distinct de?nitions. According to the number of coverage and development trend, the ten types could be divided into three clusters: dominant definitions(“media relations”, "informal relationship”,"persuasion”), subordinate definitions(“event organization and implementation”, "formal relationship”) and marginal definitions(“advocacy", "assistant service”, "sleight of hand”, "image management”, "multiple-dimension”). The three dominant de?nitions could best reflect the overall situation of connotative de?nitions.To some extent, the de?nitions of public relations on People’s Daily is biased, which will exert negative in?uence on public perception of public relations.
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