The Outline of China’s Government Public Relations Researches: A Multi-disciplinary Perspective

TU Guangjin, CHEN Xi

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (2) : 6-26.

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (2) : 6-26.

The Outline of China’s Government Public Relations Researches: A Multi-disciplinary Perspective

  • Tu Guangjin is a professor at the School of Journalism & Communication, and the executive director of the Research Center for Journalism and Social Development, Renmin University of China. This paper is supported by Beijing Philosophy and Social Research Project “Crisis Communication and Social Identity in the Period of Social Transformation” (Project number: 12ZHB018). Email: tuguangjin@126.com.
    Chen Xi is a Ph.D. candidate at the School of Journalism & Communication, Renmin University of China.
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Abstract

Using the 119 research papers on government public relations from CSSCI over the past 30 years since modern public relations was introduced into China as samples,this paper makes an elaborate diachronic analysis on their contents and citations,  trying to present the outline of China’s government public relations researches from a multi-disciplinary perspective with reference to the almanacs in the related works and the practice of China’s government. This paper argues that China’s public relations researches should overcome the “involution” crisis caused by the term divergence and disciplinary barriers, and that the supreme goal of government public relations is to form elite consensus within the whole society, to which the exploration of the approach should be the main direction of future government public relations researches development.

Key words

Government / public relations / elite consensus / disciplines, crisis

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TU Guangjin, CHEN Xi. The Outline of China’s Government Public Relations Researches: A Multi-disciplinary Perspective[J]. Chinese Journal of Journalism & Communication. 2014, 36(2): 6-26

Funding

This paper is supported by Beijing Philosophy and Social Research Project “Crisis Communication and Social Identity in the Period of Social Transformation” (Project number: 12ZHB018). Email: tuguangjin@126.com.

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