Theory Construction and Intellectual Heritage of China’s Public Relations in recent 30 years

HU Baijing

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (2) : 27-41.

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (2) : 27-41.

Theory Construction and Intellectual Heritage of China’s Public Relations in recent 30 years

  • Hu Baijing is an associate professor at the School of Journalism  and Communication, Renmin University of China. He is also the vice director of Public Communication Institute, Research Center of Journalism and Social Development, Renmin University of China. This paper is supported by Beijing Philosophy and Social Research Project “Crisis Communication and Social Identity in the Period of Social Transformation”(Project number: 12ZHB018). Email: hubaijing@ vip.sina.com.
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Abstract

China’s researches of public relations theory began in the mid of 1980s.Three themes have been formed in the following thirty years, which are namely the persistent introduction of new theories and ideas, the formation of public relations theory system with Chinese characteristics, and the innovation of public relations paradigm. Accordingly, the construction of China’s public relations theory addresses three pairs of interactive relations, which are namely the one between Chinese and international theories, the one between theory and practice, and the one between old and new paradigms. This paper tries to organize and summarize these three themes,three relations and the intellectual heritage of China’s researches of public relations theory.

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public relations / academic history / research paradigm

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HU Baijing. Theory Construction and Intellectual Heritage of China’s Public Relations in recent 30 years[J]. Chinese Journal of Journalism & Communication. 2014, 36(2): 27-41

Funding

This paper is supported by Beijing Philosophy and Social Research Project “Crisis Communication and Social Identity in the Period of Social Transformation”(Project number: 12ZHB018). Email: hubaijing@ vip.sina.com.

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