The Situational Theory of Problem Solving: New Development of the Situational Theory of Publics

LAI Zedong

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (2) : 164-176.

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (2) : 164-176.

The Situational Theory of Problem Solving: New Development of the Situational Theory of Publics

  • Lai,Zedong,   was born on June 18,1976, lecturer of School of Journalism and Communication of Gannan Normal University, and PhD Candidate of Fujian
    Agricultural and Forest University. At present, his main research ?eld includes health communication, NGO marketing and agricultural communication.
Author information +
History +

Abstract

The situational   theory of problem solving,which is a New theory of public relations, was presented by Kim J.-N and Grunig, J. E. The theory introduces problem recognition, constraint recognition, involvement recognition, and referent criterion as independent variables, situational motivation as moderator variable,information seeking, information attending, information forefending,  information permitting, information forwarding, information  sharing as dependent variables, to explain people how and why communicate in the situation of problem solving. the theory is an extended and generalized version of the situational theory of publics, which was challenged in the past ten years. It is necessary to explore its theory meaning and practical value.

Key words

the situational theory of problem solving / the situational theory of publics / new theory of public relations

Cite this article

Download Citations
LAI Zedong. The Situational Theory of Problem Solving: New Development of the Situational Theory of Publics[J]. Chinese Journal of Journalism & Communication. 2014, 36(2): 164-176

Accesses

Citation

Detail

Sections
Recommended

/