The Situational Theory of Problem Solving: New Development of the Situational Theory of Publics
LAI Zedong
Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (2) : 164-176.
The Situational Theory of Problem Solving: New Development of the Situational Theory of Publics
The situational theory of problem solving,which is a New theory of public relations, was presented by Kim J.-N and Grunig, J. E. The theory introduces problem recognition, constraint recognition, involvement recognition, and referent criterion as independent variables, situational motivation as moderator variable,information seeking, information attending, information forefending, information permitting, information forwarding, information sharing as dependent variables, to explain people how and why communicate in the situation of problem solving. the theory is an extended and generalized version of the situational theory of publics, which was challenged in the past ten years. It is necessary to explore its theory meaning and practical value.
the situational theory of problem solving / the situational theory of publics / new theory of public relations
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