Due to multiple facts and value rationality of journalism and communication, it’s dif?cult to ?gure out the ethical reasoning model of news. The major reason is that the ethical reasoning of news is in fact the question that Hume once proposed “how to explain the transition from ‘is’ to ‘should’”. No matter what kind of models, ?nal result, rule, social contract, or personalized, they invariably try to ?nd the answer to this question. Their differences lie in the theoretical sources and ways of thinking. In short, pondering on the ethical reasoning model of news should start from “what the fact is” and on the basis of “this is the truth”.