The rise of Internet and the change of communication pattern make media events develop into new media events. This paper chooses four representative new media events. By analyzing the frames of new media and mass media, it attempts to disclose the discourse mechanism hidden behind the events and to discuss how diverse discourse power corpuses routinize and instrumentalize new media events by coercing and regulating them. It argues that the emergence of new media events has not challenged the traditional elites' dominance in discourse power.