Labor NGO and Weibo Empowerment： An Empirical Study of Shenzhen &ldquo;Little Grass&rdquo; Eviction Event

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (11) : 51-64.

Labor NGO and Weibo Empowerment： An Empirical Study of Shenzhen “Little Grass” Eviction Event

Chen Yunbo is an assistant professor at the School of Journalism and Communication, Jinan University. Email:chenyunbo1230@gmail.com. This paper is a part of the research results of “New Media and Empowerment: an Empirical Study of New Generation Migrant Workers in Social Transformation”, subsidized by the Ministry of Education of Humanities and Social Science project (Project Number: 12YJC860008) and “New Media and Empowerment of New Generation Migrant Workers in Pearl River Delta: A Developing Communication Perspective”, subsidized by the Guangdong High School Innovation Personnel Training Plan of Excellent Youth project((Project Number: 2012WYM_0022).

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Abstract

By taking “Little Grass”，a Shenzhen Labor NGO as research object, this study analyzes the process and outcome of their new media practice during the violent eviction and explores the role and empowerment effects of Weibo in this event. It is found that “Little Grass” gained empowerment at such levels as personal，interpersonal and social participation by using Weibo. The limitations of Weibo are also discussed.

Key words

labor NGO / new media / Weibo / empowerment

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CHEN Yunbo. Labor NGO and Weibo Empowerment： An Empirical Study of Shenzhen “Little Grass” Eviction Event[J]. Chinese Journal of Journalism & Communication. 2014, 36(11): 51-64

Funding

This paper is a part of the research results of “New Media and Empowerment: an Empirical Study of New Generation Migrant Workers in Social Transformation”, subsidized by the Ministry of Education of Humanities and Social Science project (Project Number: 12YJC860008) and “New Media and Empowerment of New Generation Migrant Workers in Pearl River Delta: A Developing Communication Perspective”, subsidized by the Guangdong High School Innovation Personnel Training Plan of Excellent Youth project((Project Number: 2012WYM_0022).