Based on the theory of risk society, this paper explores the discursive communication of Al Jazeera. On the level of social practice, Al Jazeera is defined by the social context, a modern society with pervasive risks. The global community’s close attention to risks cultivates a loyal viewership of Al Jazeera, which is the social factor of its success. On the level of discursive practice, Al Jazeera overcomes the limitation of broadcasting channels and reaches a wider viewership by means of new media. Its discursive construction of global risks can successfully influence audiences. On the textual level, Al Jazeera aims at representing the neglected risks in unnoticed areas with non-western discourses, which largely plays the role of alternative media. Within the risk society, Al Jazeera constructs global risks different from those represented by the western mainstream media. Its endeavor makes global news reports more comprehensive and balanced, thus it is changing the world information and communication order.