In the past more than fifty years, the development of television news commentary in China has presented a trend that personification has been constantly evolving. Personified communication makes television news commentary come into a new stage and the constant evolutions of personification also makes television news commentary come into one after another new stages. In the age of new media, the ways of getting information for people are more and more diverse. In order to maintain the existing advantageous position, television news commentary needs to take full use of the advantages of personified communication further and explore the way for the personification to evolve further.