The Present Situation and the Optimizing Route of Environmental Communication:AComparative Analysis between Traditional Media and New Media
HUANG He, LIU Linlin
Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (1) : 90-102.
The Present Situation and the Optimizing Route of Environmental Communication:AComparative Analysis between Traditional Media and New Media
The function of environmental communication not only maintains the information interaction in environmental area, but also promotes consultation and collaboration in environmental issues. Based on the perspective of discourse analysis, the paper makes comparisons between traditional media and new media which holds the government position and other represents the public. Through content analysis and text analysis, the environment texts of the two kinds of media represent obviousdifferences in main issues, discourse structure, narrative strategy and subject role.
environmental communication / environmental issues / issue construction / discourse analysis, optimizing route
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