The Present Situation and the Optimizing Route of Environmental Communication:AComparative Analysis between Traditional Media and New Media

HUANG He, LIU Linlin

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (1) : 90-102.

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (1) : 90-102.

The Present Situation and the Optimizing Route of Environmental Communication:AComparative Analysis between Traditional Media and New Media

  • Huang He is the associate professor at School of Journalism, Renmin University of China. Email: huanghezzz@vip.sina.com.
    Liu Linlin is the doctoral student at the School of Journalism, Renmin University of China.
    This paper is supported  by the Research  Center of Journalism Social Development which is the humanities and social science key research base of the
    Ministry of Education.
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Abstract

The function of environmental communication not only maintains  the information interaction in environmental area, but also promotes consultation and collaboration in environmental issues. Based on the perspective of discourse analysis,  the paper makes comparisons between traditional media and new media which holds the government position and other represents the public. Through content analysis and text analysis, the environment texts of the two kinds of media represent obviousdifferences in main issues, discourse structure, narrative strategy and subject role.

Key words

environmental communication / environmental issues / issue construction / discourse analysis, optimizing route

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HUANG He, LIU Linlin. The Present Situation and the Optimizing Route of Environmental Communication:AComparative Analysis between Traditional Media and New Media[J]. Chinese Journal of Journalism & Communication. 2014, 36(1): 90-102

Funding

This paper is supported by the Research Center of Journalism Social Development which is the humanities and social science key research base of the
Ministry of Education.

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