Major Topics of Chinese Media Economics Studies under Great Pressure: A Review of Key Studies in 2013

Chinese Journal of Journalism & Communication ›› 2014, Vol. 36 ›› Issue (1) : 20-32.

Yu Guoming is a professor and the associate dean at School of Journalism and Communication, Renmin University of China. He Rui is a Ph.D. candidate at School of Journalism and Communication,Renmin University of China. E-mail:rebahe@ruc.edu.cn.

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Abstract

This paper summarized the development and trends of Chinese media economics studies in 2013 from four aspects, the reinterpretation of core concepts, the trends of media industry studies, new perspectives and analysis tools of media economics,and media economics possibilities under the light of new media technologies and platforms.

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media strategy / new media listed company / private capital / media economics

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YU Guoming, HE Rui. Major Topics of Chinese Media Economics Studies under Great Pressure: A Review of Key Studies in 2013[J]. Chinese Journal of Journalism & Communication. 2014, 36(1): 20-32