As an important   theme of the development   of present media industry,  the digital transformation of traditional media brings both challenges and entrepreneurial opportunities. Unlike the initial establishment which exploit new business opportunities positively, most of the traditional media adopt a defensive internal entrepreneurial strategy in order to maintain their market position. Motivated by this strategy, 4 main organization modes appear: integration, differentiation, internal integration based on differentiation, and external cooperation. Studying on advantages and disadvantages as well as the implementation   conditions of those organization modes will be instructive for the choice of traditional media’s entrepreneurship and venture investment strategy.