In brand intercultural communication, the company should not only handle spatial (geographical) distance, but also deal with complex spatial relations, as well as social and psychological issues. From the perspective of psychological distance in communication, the authors demonstrate three main spatial relations in brand intercultural communication, namely, spatial relations (the first space) caused by geographical location, spatial relations (the second space) caused by psychological distance, and spatial relations (the third space) caused by social and cultural factors. Some suggestions have been proposed, including implementing spatial symbols, holding moderate psychological distance, identifying implicit context and determining communication style, etc.