Resources, Channels, Content: Strategies of Climate Change
Communication Based On the Chinese Public Survey
LI Yujie
Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (8) : 67-83.
Resources, Channels, Content: Strategies of Climate Change
Communication Based On the Chinese Public Survey
Based on the Chinese public survey of climate change awareness and communication in 2012,
the paper makes correlation analyses between the data of resources, channels, content that Chinese
public receive climate change information and their demographics like gender, age, income and places
to conclude the public’s characteristics of obtaining climate change information from the different
communication resources, channels and content, and learns the professional principle of climate
change communication from the western developed countries to design the strategies of climate change
communication for the scientists, policy makers, and journalists other potential communicators .
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