Urban public is one of the main audiences of media, and as well as the main body to address
global climate change and push forward low carbon development of China. The actual value and real
sense of Information transmission is to be accepted, admitted and utilized by its audience. To learn the
need of audience more distinctly, based on the data of Survey on Low Carbon Awareness and Behavior
of Chinese Urban Public, this paper identifies the four categories of Chinese urban audience and the
relevant characters according to the four indicators as “Low Carbon Concept Awareness”, “Low Carbon
Policy Awareness”, “Low Carbon Purchase Awareness” and “Low Carbon Behavior Awareness”. The
suggestions of communication strategy are provided to the corresponding media bodies based on the
communication theories accordingly.