The innovation on profitable ways for digital newspaper is deeply concerned by newspaper industry,
and it is directly related to the effects of the digitalization of newspapers. On February11, 2013, Pew Research
Center's Project for Excellence in Journalism issued a report named “Newspapers Turning Ideas into Dollars:
Four Revenue Success Stories”, which is based on the investigation on the innovation made separately by 4
representative newspapers. Through the interpretation of this report, this article aims to introduce and arouse
the discussion on innovations made newspapers with small or medium format in the USA.