Decentralization: Post-modernity and the Popular Words under Media
Innovation
GAN Lihao
Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (7) : 26-36.
Decentralization: Post-modernity and the Popular Words under Media
Innovation
Popular words and phrases are the results of public reproduction. It usually involves the
decentralization of power. In other words, any ordinary word will become a popular word if it is attached
with the meaning of decentralization by the public. The trend of decentralization also represents the
decentralization of the society, a result of innovation of media technologies.
This paper is a part of the research project" The network public opinion analysis of public crisis
communication"(project number:11CXW017), subsidized by National Social Science Foundation of China,
and a part of the research project(number: 11YJC740027) subsidized by Humanity and Social Science Youth
foundation of Ministry of Education of China
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