It’s a pressing demand for media practice and an important theory issue to construct new regulation
model in media convergence era. The paper explores the challenges for regulation, and argues that
regulation agents and objects are diversifying, the process of regulation becomes more complicated, the
type of regulation is multiple and the way of regulation is synthesizing, then the sector specific regulation
should to be changed, government mono-regulation model should be modified, compound regulation
should be constructed, content regulation and constructional regulation are also changing, the way of
regulation is converting to co-regulation.