Typology of Media-Oriented Events

FENG Bingqi, WANG Yanping, HUANG Xin

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (6) : 65-72.

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (6) : 65-72.

Typology of Media-Oriented Events

  • FENG Bingqi, WANG Yanping, HUANG Xin
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Abstract

Based on the studies from two fields: media events research and event management research, the paper tries to summarize the typology of media-oriented events through two dimensions: elements of preplanning of events and elements of the media coverage. The paper finally offers a typology containing eleven types according to four specific indicators. And the typology also provides a system of dimensions to define media-oriented event.

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FENG Bingqi, WANG Yanping, HUANG Xin. Typology of Media-Oriented Events[J]. Chinese Journal of Journalism & Communication. 2013, 35(6): 65-72

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