Feng Bingqi, School of Advertising, Communication University of China.
Wang Yanping and Huang Xin, the School of Advertising, Communication University of China.
About authors:
Feng Bingqi is an associate professor at the School of Advertising, Communication University of China.
Wang Yanping and Huang Xin are postgraduate students at the School of Advertising, Communication University of China.
Show less
History+
Received
Published
2013-06-23
2013-06-23
Issue Date
2013-06-23
Abstract
Based on the studies from two fields: media events research and event management research, the paper tries to summarize the typology of media-oriented events through two dimensions: elements of preplanning of events and elements of the media coverage. The paper finally offers a typology containing eleven types according to four specific indicators. And the typology also provides a system of dimensions to define media-oriented event.