Redefinition of Sign and Semiotics

ZHAO Yiheng

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (6) : 6-14.

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PDF(495 KB)
Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (6) : 6-14.

Redefinition of Sign and Semiotics

  • ZHAO Yiheng
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Abstract

Defining “sign” as “a perception understood as carrying meaning”, and “semiotics” as “the study of meanings”, the paper tries to clarify misunderstanding on “sign” and “symbol”, and on their Chinese counterparts “Fuhao” and “Xiangzheng”.

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ZHAO Yiheng. Redefinition of Sign and Semiotics[J]. Chinese Journal of Journalism & Communication. 2013, 35(6): 6-14

Funding

This paper is part of the Sichuan University Fund research project.

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