A Study on International Communication of Chinese Cultural Symbols
WANG Liya
Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (5) : 74-83.
A Study on International Communication of Chinese Cultural Symbols
It’s better to pursue international communication based on scientific methods so as to enhance cultural soft power overseas. Cultural symbols are major components of culture. Based on the statistic analysis of surveys conducted in four countries, this paper finds out foreign publics can recognize Chinese symbols to some extent whereas they don’t take favorable attitudes towards them. Their attitudes towards “Long” are both positive and negative and they take favorable attitudes towards Chinese food and Chinese traditional medicine.
The paper is subsidized by the Major Project of National Social Science Foundation (Project Number: 08&ZD057).
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