In the context of media convergence, media industry ownership convergence becomes an international trend, which also facilitates the economy of scale and economy of scope, enhances media competitiveness in the international market. However, regulation institution should survey product market concentration and region market concentration, strengthen anti-monopoly regulation on Monopolistic high price, substantially hindering competitiveness as well as barriers to entry to media market. At same time, t media ownership diversity should be protected by safeguarding diversity of voice and public interest.