The Strategic Partners Selection Mechanism of Competitive Alliance on
Drama Serials Purchasing in China
ZHANG Huifeng
Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (3) : 99-105.
The Strategic Partners Selection Mechanism of Competitive Alliance on
Drama Serials Purchasing in China
Competitive alliances on drama serials purchasing refer to alliances constructed by those TV stations
that have a common market. This paper considers the six factors that involving in partner selection: resource
complementarity, resource integrations, win-win benefits, culture compatibility, consistence of strategic
goals, and partner’s reliability. A model of weighted summation of estimated value of these six factors is
used to get the maximum, which, will be the best potential alliance partner.
This paper is a part of the research project “The Audio-visual Communication Theory Innovation Research under the Background of Media Convergence” (11XNI013), subsidized by "985 project" for Renmin University
of China and Renmin University Scientific Research Funds.
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