A Historical Research on Media Economics (Management) Studies
in the Late Qing Dynasty and the Republic of China Period
ZENG Laihai
Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (3) : 106-114.
A Historical Research on Media Economics (Management) Studies
in the Late Qing Dynasty and the Republic of China Period
The achievements that made in media economics (management) during the late Qing Dynasty and
the Republic of China period had been neglected intentionally or unintentionally for a long time. But
some related literature shows that it not only existed amounts of commercialized management activities
of newspaper, but also appeared lots of media economics (management) studies unconsciously or
consciously, even research papers, works ,teaching materials and specialized courses in this field.
This paper is a part of the project of “The Theoretical Research on Media Economics in the
Republic of China Period”(11JCXW02YB),subsidized by the Philosophy and Social Science Planning
Office of Zhejiang Province. Email:zenglaihai@hotmail.com.
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