The Research on the National Image Theoretical Analytical Model: Based
on the Reflection of Cultural Values, National Interests and Mass Media
KUANG Wenbo, REN Tianhao
Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (2) : 92-101.
The Research on the National Image Theoretical Analytical Model: Based
on the Reflection of Cultural Values, National Interests and Mass Media
It is defined that the national image is the subjective reflection projected in the awareness of public in
and abroad influence by the cultural values, national interests and mass media. Based on this idea, the accurate
analysis of the national image ought to be restituted to the cognitive situation composed by the space and time,
analyzing the connotation the correlation of the cognized nation, cognitive circumstance and audience.
This study is funded by the National Social Science Projects (No. 11BXW037).
Ren Tianhao is Ph.D. candidate at the School of Journalism, Renmin University of China.
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