Changes and Development of TV News under New Circumstances
MENG Jian, DONG Jun
Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (2) : 6-12.
Changes and Development of TV News under New Circumstances
In the end of the 20th century, TV media were in face of the crisis of audience split-flow and loyalty
decline, as a result of the impact of social transformation and emerging media like internet. In the new
medium environment, TV media chose to take the initiative to change themselves and set up cooperation
with emerging media positively. During this process, TV news came into changes gradually in the
coordination with emerging media in our country, which didn’t only re-establish the basic idea of Live
Telecast Dailization, but lead text into a relatively open narrative time and space. In this thesis, the author
is not only to analyze the three challenges, but also to expound based on them several changes of TV
news in the new medium environment: re-establishment of live telecast aesthetics, strategic adjustment of
production platform, historical transformation of audience position.
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