When social environment changes, TV audiences are demassified. Though the attempts like program
and channel specialization have been made, it is still hard for the traditional television industry to survive
from the profit pattern of audience rating. In the age of network, the widespread vidography and editing
tools, also the reduction on searching cost, have finally contributed to the long tail market of television
industry. The new media provides long tail market with living space and the traditional television is in
urgent need of revolution.