The development of new media has stimulated the evolvement of social culture and leads to the
changes of information transition. At the some time, the traditional audiovisual communication and
television communication has been influenced and challenged as well. This paper studies how politics,
economy, social culture and communication technology changed in the era of Internet and these changes’
influence on the audiovisual audience. The results show that the traditional passive audience has
transformed into information users who can choose the information they need and transmit information to
others.