The effectiveness and modes of product placement have been the core issues of the academic and
industry research. As early as 1896, the French Lumiere brothers’ film began to experiment product
placement. However, very few studies were taken on the early product placements. Scholars often take
the Reese’s Pieces’ placement in "E.T." as a starting point. This article had a review on the product
placement from 1896to1982, and collected the early communication modes. It hopes all the works can
provide a new perspective and new materials on the product placement study.