The Strategic Transformation of Broadcast Television in New Media Era

YAO Honglei SHI Changshun

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (2) : 13-21.

The Strategic Transformation of Broadcast Television in New Media Era

  • YAO Honglei SHI Changshun
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Abstract

The development of media technology promotes the progress of social civilization, also accelerates
the transformation of traditional media and media convergence. Media ecology was changed, and so it was
with media context. On the value of an attribute, broadcast television reflects the demands of the public
and the interests of the citizens. Promoted by the new technologies, the structural transformation of the
broadcast television vigorously changes the media.

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YAO Honglei SHI Changshun. The Strategic Transformation of Broadcast Television in New Media Era. Chinese Journal of Journalism & Communication. 2013, 35(2): 13-21

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