Positioning and Competitive Strategies of Community Newspaper

CAI Wen JIA Xi

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (2) : 102-110.

Positioning and Competitive Strategies of Community Newspaper

  • CAI Wen JIA Xi
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Abstract

Community newspapers in China is now at a crucial stage. The study was based on three
dimensions of observation and reflection which are the comparison perspective of Sino-US community
newspaper, the comparison perspective of community newspaper and city newspaper, the relation
perspective of community newspaper and new media .The article discussed the positioning of community
newspaper, strategy and future trend.

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CAI Wen JIA Xi. Positioning and Competitive Strategies of Community Newspaper. Chinese Journal of Journalism & Communication. 2013, 35(2): 102-110

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