Exploring the Traceability of Micro-blog News to Social Issues: An Example of Students Poisoning Incident on Sina Weibo

ZHANG Zheng, HE Miao

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (12) : 70-84.

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (12) : 70-84.

Exploring the Traceability of Micro-blog News to Social Issues: An Example of Students Poisoning Incident on Sina Weibo

  • Zhang Zheng is professor at the School of Journalism and Communication,Renmin University of China.
    He Miao  is postgraduate student  at the School  of Journalism and Communication, Renmin University of China.
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Abstract

This paper exploring the traceability of Micro-blog News to social issues that: as the original news background of social issues, after through the release, forwarding and comments, get more attention and gradually replaced the later-day news, so that to become the new focus. By analyzing the typical case, the authors conclusionas follow: Firstly, the guiding force of Micro-blog roles promoted the trace back implementation; Secondly, the communication feature of Micro-blog news push thetraceability; As the "spiral of silence" is straightened to provide convenience for therealization of trace back; As agenda-setting was update to provides the conditions for the realization of trace back; As the lack of self management gatekeeper provides the channel for trace      back pipeline dredge. There are important  realistic signi?cances of micro-blog news traceability: Display the positive role of freedom of opinion; Strengthen the supervision and accountability to the related government departments;Promote the correct social values.

Key words

Micro-blog / news / public incidents / agenda setting

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ZHANG Zheng, HE Miao. Exploring the Traceability of Micro-blog News to Social Issues: An Example of Students Poisoning Incident on Sina Weibo[J]. Chinese Journal of Journalism & Communication. 2013, 35(12): 70-84

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