&nbsp; Impact of Major on University Students&rsquo;Social Media Uses and Motives:ACase Study of University Students in Shanghai

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (12) : 43-55.

Impact of Major on University Students’Social Media Uses and Motives:ACase Study of University Students in Shanghai

Zhang Yonghua is a professor and the director of the Center for International Communication Studies at the School of Film, TV Arts and Technology, Shanghai University. Email: xwzhangyh@163.com.
Nie Jing is a postgruaduate student and a member of the Center for International Communication Studies at the School of Film, TV Arts and Technology, Shanghai University. Email: 48833541@qq.com.

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Abstract

Based upon a survey carried out in five universities in Shanghai during the period from Nov. 2011 to Jan. 2012, this article studies, employing the framework

of Uses-and-Grati?cations Theory, the impact of the major on the uses and motives

Key words

social media / uses and grati?cations / mediating variables / major

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ZHANG Yonghua, NIE Jing. Impact of Major on University Students’Social Media Uses and Motives:ACase Study of University Students in Shanghai[J]. Chinese Journal of Journalism & Communication. 2013, 35(12): 43-55