Since it has been built up based on the Internet, network culture is inevitably influenced  by many attributes of the Internet. So this can be a cut-in point of the network culture construction. This paper argues that the Internet has three main “relevant” attributes, namely connection with technology, alliance with capital and  interlacement with reality, which determine the feasible way of network culture construction: emphasizing on the "internal" effect of Internet culture, strengthening the management of network cultural products and promoting the media literacy of netizens.