Advanced Study on the Communication Model Characteristics of TourismAdvertising on CCTV

ZHONG Jing

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (12) : 132-141.

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (12) : 132-141.

Advanced Study on the Communication Model Characteristics of TourismAdvertising on CCTV

  • Zhong Jing is associate professor,  Advertising School at Beijing Union University, as well as visiting teacher of Renmin University of China during 2012-
    2013 supported by the Teacher Training Organization for Universities in Beijing.Email: 13552401972@139.com.
Author information +
History +

Abstract

 Television tourism advertising   plays an important   role in building image benefit for a place’s economy and promotion.The study   focus on tourism advertising commercial flms’ communication    model characteristics on    China Central Television Station (CCTV) during the year of 2012 and 2013, and manages to get analytical data through contents analysis method, a usual research applied on media contexts.Combined with the data, communication theories and cases, the research gets some conclusions about current situations of the communication models of China tourism advertising, especially of TV CFs, and tracks the deep reasons of existing problems. Finally the paper gives some reasonable suggestions for future tourism advertising Commercial flms.

Key words

Television / tourism advertising / communication model / creative ideas / advertising tools

Cite this article

Download Citations
ZHONG Jing. Advanced Study on the Communication Model Characteristics of TourismAdvertising on CCTV[J]. Chinese Journal of Journalism & Communication. 2013, 35(12): 132-141

Accesses

Citation

Detail

Sections
Recommended

/