Advanced Study on the Communication Model Characteristics of TourismAdvertising on CCTV
ZHONG Jing
Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (12) : 132-141.
Advanced Study on the Communication Model Characteristics of TourismAdvertising on CCTV
Television tourism advertising plays an important role in building image benefit for a place’s economy and promotion.The study focus on tourism advertising commercial flms’ communication model characteristics on China Central Television Station (CCTV) during the year of 2012 and 2013, and manages to get analytical data through contents analysis method, a usual research applied on media contexts.Combined with the data, communication theories and cases, the research gets some conclusions about current situations of the communication models of China tourism advertising, especially of TV CFs, and tracks the deep reasons of existing problems. Finally the paper gives some reasonable suggestions for future tourism advertising Commercial flms.
Television / tourism advertising / communication model / creative ideas / advertising tools
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