The Criticism of Media or The Audience Study: Phenomenological Analysis of the Hall Model

ZHAO Yonghua, YAO Xiaoou

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (11) : 47-58.

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (11) : 47-58.

 The Criticism of Media or The Audience Study: Phenomenological Analysis of the Hall Model

  •  Zhao Yonghua is professor at the School of Journalism, Renmin University of China, and research fellow at the Research Center for Journalism and Social Development, Renmin University of China. Yao Xiaoou is doctoral student at the School of Journalism, Renmin University of China. The article is supported by Program for New Century Excellent Talents in University (№. NCET -11-0504).
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Abstract

 General understanding of the Hall Model opens the door to the Audience Research. But the Huall Model ultimate proof that the encording of the Ideology gives the decording of the Audience’s limits, And reveals the various Cultural Forms, particularly the Ideological nature of the Mass Media, and then turn to the road of the Ideology criticism of the Media. The Hall Model is given for the three decoding strategy that does not help to find the real audience. Phenomenological Analysis to give the Audience Reseach the possibility of theory and operation, and the Hall Model can be supplemented the Audience Research.

Key words

Hall Model / Ideology / Phenomenology / Audience Study

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ZHAO Yonghua, YAO Xiaoou.  The Criticism of Media or The Audience Study: Phenomenological Analysis of the Hall Model[J]. Chinese Journal of Journalism & Communication. 2013, 35(11): 47-58

Funding

The article is supported by Program for New Century Excellent Talents in University (№. NCET -11-0504).

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