&nbsp; An Analysis on the Function of the War Advertising Council in Wartime Propaganda and the Enlightenment to China&rsquo;s Public Service Advertising

Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (11) : 130-140.

An Analysis on the Function of the War Advertising Council in Wartime Propaganda and the Enlightenment to China’s Public Service Advertising

Liu Hongzhen is a lecturer at the School of Journalism and Communication, Renmin University of China. Email: liuhz@ruc.edu.cn.

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Abstract

The United States is the birthplace of modern public service advertising (PSA). Since the founding of the War Advertising Council (WAC) in the 1940s, PSA campaigns have had a 70-year history. This paper takes the activities of WAC as case studies to explore how a public service advertising organization played its role during wartime of a country, and also offer the author’s suggestions to the practice of the public service advertising in China.

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War Advertising Council

/ public service advertising / crisis / propaganda / social campaign

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LIU Hongzhen. An Analysis on the Function of the War Advertising Council in Wartime Propaganda and the Enlightenment to China’s Public Service Advertising[J]. Chinese Journal of Journalism & Communication. 2013, 35(11): 130-140